I’m Jordan Keats, Co-Founder of OutpostCommunications & GiveToo.ca. This is my presentation for Victoria Wordcamp 2011, thanks to Paul Holmes of Ideazone for organizing, to the sponsors, and to the researchers who published these findings.
Blank Slide: due to Slideshare’s youtube uploader.
Slide 2: Video of Virtual assistant Kim Starry
For self hosted WordPress accounts: Press This Reloaded
Slide 3: Install PT
Slide 4: Using PT
Slide 5: Bookmarklets create reputation because reputation relies on community & link building
Slide 6: Wellman & Hampton 2003: Neighbouring in Netville
“Wired Netville residents on average know the names of 25 neighbours as compared to 8 for the non-wired, they visit each other’s homes 50% more often, and the neighbours they know are spread more widely throughout Netville.”
We are remembering more people than ever before.
Slide 7: Minor League Hockey -> you bring your child (website/ blog) to the team (Internet) -> Meet the kids (twitter, fb, users) -> Meet the parents (Webmasters, Bloggers) ->
Slide 8: Janice makes the best sourdough bread +
Slide 9: Jordie makes amazing blackberry jam =
Slide 10: Delicious jam sandwiches for the kids.
Slide 11: Grow your community: A friend who has a blog about food, fitness, or fashion could be a source of content. Any page that relates to your topic or industry will help your reputation.
Build, relationships, references, resources.
Slide 12: Grow your readership by reblogging. People are producing blog posts that businesses can’t afford to write. Introduce the most interesting posts to your readers.
Link Teasing: nationalgeographic.com, about.com, walletpop.com, collegehumor.com, nytimes.com, holykaw.alltop.com, geekologie.com, gizmodo.com, geekosystem.com, buzzfeed.com, or find popular posts on: Tweetmeme.com
Google search for keywords related to your industry, use PageRank to find which sites get quality traffic.
Add these sites to a RSS reader, such as Netvibes or Google Reader, and use the bookmarklet for these articles.
Check the comments of the post to see if WordPress has automatically added a trackback link, and if WP doesn’t add it automatically, add your trackback with a nice comment thanking them for the post.
3 Types of Internet communities: “Instrumental, final, commodified”, (Borgman, 2004).
“Membership in a final community must be voluntary. The dignity of everyone needs to be guarded. And when a final community extends beyond family and close friends, it must have open membership. Devotion to the community’s central concern must be the only requirement of membership.” – Is the Internet the Solution to the Problem of Community, by Albert Borgman, 2004.