While this may seem to be a successful strategy, there’s a decent chance less than ten percent of those who entered our draw even knew what we were selling or who we were representing.
I’ve been to trade show and conference training courses before (yeah, they exist), and tried some of the “con-hacks” like extra padding for the floor space; setting the table at the back of the booth, to draw people in, and limiting the amount of handouts in order to keep conversations going to seal a sale or a schedule a follow up appointment. All valid ideas. Useless… unless the design is in place for a sale to be made or a deposit be taken.
Out of all of the training and tips out there, THE most important thing to know about trade show displays, strategy and tactics, is to be prepared to make a sale, and have that sale be seen by others. Just like the one kid walking by and seeing the candy or the prizes, and then running to get their friends – If we had the facilities in place to register, and we may have been able to fill the computer and web design school for years to come.
There’s a lot more tips and lessons, from Chad Leiffert and Bob Albright, such as, “how to: make people feel at home in your trade show booth” and “why you should avoid the color blue in your booth at all costs.” Read what I wish had the day before yesterday here: http://www.midlanddisplay.com/trade-show-displays-booths-manufacturing.html