The Oatmeal: Case Study Of An Entrepreneurial Artist – with Matthew Inman | Case Studies & Business Tips

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I try to make things that I think are funny and that I enjoy. But the gripe one is one that I sort of embellished a little more because it seemed to resonate with people.

And actually, I had the rare opportunity a couple weeks ago of having lunch with Gary Larson. And one of the questions I asked him was what kind of feedback did you have on your work and did it change your work. And he said, I can almost quote him exactly, he said that he worked in a tiny little dark hole for 15 years with zero feedback, didn’t do a book tour. He just wrote what he liked and what he thought was funny and that humor coincided with his fans.

When I heard that that was when I was like, that’s how I want to be. I don’t want to operate off of these little trolls. I don’t want to operate off of my traffic. I don’t want to operate off of what sells the most merchandise. I want to operate off of what I think is funny because that seems to be what works best most of the time.

Method: “I try to make things that I think are funny and that I enjoy.”

Methodology: “Make something funny. Make something interesting. Say something someone hasn’t said. Seed it on Facebook. Seed it wherever you want to seed it and just see what happens. Keep iterating.”

Posted via email from My Brain is Open